![]() ![]() Chan Kim and Renée Mauborgne in 2005, it rapidly became a must-read book for strategic thinkers and sold over a million copies. ![]() Does Blue Ocean work?Ībsolutely! After the original Blue Ocean Strategy book was published by W. Ultimately, the Blue Ocean strategy encourages organisations to think about a differentiated strategy. The business that discovers it can create a new industry based on value innovation, and leave competitors behind to fight with each other over the scraps!
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